Two Pop-Economics Books
Freakonomics with its clean, catchy cover was hard to miss on the New Arrival shelves at Borders for a while. The premise is catchy -- "a rogue economist explores the hidden side of everything" -- and it's a relatively short, breezy reading, with each chapter starting with a provocative statement (e.g. "why sumo wrestlers are like school teachers") and proceeding to explain the economics behind the author's reasoning. The facts and economic reasonings are interesting enough for a good, light reading, and equally quipable to spark a semi-intellectual conversation over beer.
The Undercover Economist requires a bit more motivation to pick up. While the subtitle is catchy enough -- "Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!" -- I'm not sure if the comic book-like illustration of the book cover design is meant to thwart serious readers (or at least those who'd like to be taken seriously) from picking up the book. Nonetheless, this is a classic proof behind the old adage, 'don't judge a book by its cover,' and it's a much more academic and serious examination of the world through an economist (Tim Hartford is a respected writer for Financial Times).I've never taken a business/economics class in college, so the little knowledge I have on the subject is based on self-studies or bits and pieces I've picked up over the years from newspapers and magazine. Given this lightweight background, I found that while Freakonomics was an interesting reading, I really much more preferred The Undercover Economist because of the focus on macroeconomic forces that shape fiscal and government actions. (I'm always interested in social issues.) Also, each chapter of Freakonomics are somewhat independent of each other, jumping from one factoid topic to another with little sense of continuity or build up; this results in the unfortunate effect that the book never goes beyond 'interesting.' The Undercover Economist, on the other hand, has a much more coherent flow that starts off with some easy-to-grasp concepts, but it continues to build upon the ideas evolving from the previous chapters to get into some pretty satisfyingly serious topics. Freakonomics remain rather light, while The Undercover Economist is much more engrossing and remains focused on a set of core principles to explore much deeper into some important social issues.
Tim Hartford also keeps a great online blog with many articles that feel like extensions of The Undercover Economics experience.



